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Pleasures, Taboos, Magic: Art History in Perfume Advertising


It takes imagination to advertise perfume. Inside their bottles, perfumes are ephemeral and virtually invisible products---tinted liquids designed to evaporate as soon as they're used. For advertising's purposes, the experience of smell needs to be connected to the experience of sight. In this quest to promote scent through pictures, designers have often turned to art history for inspiration, quoting or appropriating works of art to create a mood, make a statement, or enhance a perfume's prestige. 

This illustrated Olio brings together ads from the past century that attempted to evoke (and sell) perfumes through references to fine art. Is a picture is worth a thousand sniffs?




Location: JWALK

419 Park Ave South 16TH FLOOR New York, NY - 10016

JWALK is a full-service creative agency with an in-house content studio.


Other upcoming Olios


Aug 22

The Wisdom of Pop Culture

Taught by Geoff Klock
6:15 p.m. at Neuehouse Madison Sq.

Sign Up - $15

Aug 28

"I'll Play it First" - An Immersive Listening of Bitches Brew

Taught by Whitney George
7:30 p.m. at Nowadays

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Aug 31

Selective Histories: Memory, Aesthetics, & Urban Art

Taught by Lauren Hudson
7 p.m. at Strand Bookstore

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Sep 7

Should I Kill Myself or Have a Cup of Coffee?

Taught by Olio Happy Hour
7 p.m. at Strand Bookstore

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Sep 14

OlioHouse Launch | Eros: The Bittersweet

Taught by Jamie Warren
11:30 a.m. at OlioHouse

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Sep 21

Time, Desire, and Action: Ramayana and The Cosmic Game

Taught by Vishwa Adluri
7 p.m. at Strand Bookstore

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