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Pleasures, Taboos, Magic: Art History in Perfume Advertising


It takes imagination to advertise perfume. Inside their bottles, perfumes are ephemeral and virtually invisible products---tinted liquids designed to evaporate as soon as they're used. For advertising's purposes, the experience of smell needs to be connected to the experience of sight. In this quest to promote scent through pictures, designers have often turned to art history for inspiration, quoting or appropriating works of art to create a mood, make a statement, or enhance a perfume's prestige. 

This illustrated Olio brings together ads from the past century that attempted to evoke (and sell) perfumes through references to fine art. Is a picture is worth a thousand sniffs?




Location: JWALK

419 Park Ave South 16TH FLOOR New York, NY - 10016

JWALK is a full-service creative agency with an in-house content studio.


Other upcoming Olios


Feb 28

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Mar 2

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Mar 3

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Mar 7

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Taught by Olio Happy Hour
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Mar 8

Think Olio Read-In | The 2nd Amendment

Taught by Jamie Warren
7:30 p.m. at Judson Memorial Church

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Mar 8

Mar 9

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Taught by Jamie Warren
7 p.m. at Strand Bookstore

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Mar 12

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Taught by Ward Regan
7:30 p.m. at Strong Rope Brewery

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Mar 15

A Radical Prescription for Democracy

Taught by Jamie Warren
7:30 p.m. at BAM Fisher

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Mar 16

The History of Tech & The Future of Sex

Taught by Olio Happy Hour
7 p.m. at Strand Bookstore

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Mar 21

The Problem of Evil

Taught by Jeanne Proust
7:30 p.m. at Nowadays

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Mar 23

OlioMuse | The Muse That Screams: Shostakovich's String Quartet No. 8

Taught by Whitney George
7 p.m. at Strand Bookstore

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Mar 30

Utopia Happy Hour | Thomas More and Afrofuturism

Taught by Olio Happy Hour
7 p.m. at Strand Bookstore

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