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Pleasures, Taboos, Magic: Art History in Perfume Advertising


It takes imagination to advertise perfume. Inside their bottles, perfumes are ephemeral and virtually invisible products---tinted liquids designed to evaporate as soon as they're used. For advertising's purposes, the experience of smell needs to be connected to the experience of sight. In this quest to promote scent through pictures, designers have often turned to art history for inspiration, quoting or appropriating works of art to create a mood, make a statement, or enhance a perfume's prestige. 

This illustrated Olio brings together ads from the past century that attempted to evoke (and sell) perfumes through references to fine art. Is a picture is worth a thousand sniffs?




Location: JWALK

419 Park Ave South 16TH FLOOR New York, NY - 10016

JWALK is a full-service creative agency with an in-house content studio.


Other upcoming Olios


Nov 2

What we Call Evil

Taught by Jeanne Proust
7 p.m. at Strand Bookstore

Sign Up - $20

Nov 4

Museum Trip | 'True Colors' Private Tour

Taught by Charles Riley
2 p.m. at Nassau County Museum of Art

Sign Up - $40

Nov 7

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Taught by Marissa Gutierrez-Vicario
7 p.m. at Nowadays

Sign Up - $15

Nov 14

Nov 17

OlioHouse | Homecoming Dance 2018

Taught by Jamie Warren
noon at OlioHouse | Wassaic, NY

Sign Up - $75

Nov 30

Wishes of the Dead

Taught by Barry Lam
7 p.m. at Strand Bookstore

Sign Up - $20


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